If fundraising feels stretched right now, you are not alone. ONN’s 2025 sector data shows 70% of Ontario nonprofits reported direct revenue losses over the past year, while demand for services keeps rising. Most organizations are doing the work – the
challenge is that donor behaviour is shifting faster than fundraising strategies have been able to keep up.
The encouraging part is that the shift may actually be working in your favour, and there are easy ways to take advantage of the trends for your charity.